Service / Online advertising
Online advertising for Montreal businesses
SEO builds visibility over time. Ads put you in front of the right people now. We set up targeted campaigns on Google and Meta and pair them with content that keeps your business in mind after the first click.
Google Ads for people ready to buy
When someone searches for a service in their area, they usually need it soon. Google Ads lets you appear at that moment. We choose keywords based on what your customers actually type, limit ads to the areas you serve and write ads in French and English.
Every campaign sends people to a page made for that search, not just your home page. A focused landing page makes it easier for a visitor to call or request a quote.
We start with a small, focused set of searches rather than spreading the budget thin. Once we see which searches bring real inquiries, we build on those and cut the ones that don't.
Meta ads to get known locally
Facebook and Instagram are useful for being seen by people who aren't searching yet. We target by location and interests and use your real photos and work, so people recognize your business the next time they need it.
Meta ads also work well for timing. A seasonal service, a new location or a limited offer can be shown to people nearby exactly when it matters, then paused when it doesn't.
We can also show ads to people who already visited your website, reminding them of your business while they are still deciding.
Content that keeps working
Ads stop when the budget stops. Content doesn't. We help you plan simple, useful content: answers to the questions your customers ask, project photos, before-and-after posts and service pages that support both your ads and your SEO.
Good content also gives your ads something to point to. A clear service page or a set of project photos builds more trust than an ad alone.
- A content plan based on your services and seasons
- Posts and pages you can realistically keep up
- Consistent messaging across ads, website and social
Measured, not guessed
We set up conversion tracking before spending, so you can see which ads lead to calls and form submissions. Then we adjust targeting, keywords and wording based on what the numbers show.
You get plain reports: what was spent, what it brought in and what we plan to change next. No jargon, and no vanity metrics dressed up as results.
Related projects
Paver cleaning and restoration
Pavé Larouche
Pavé Larouche is a student-run business that cleans, re-sands and seals interlocking pavers on Montreal’s South Shore. We built a fast, bilingual one-page site that shows the work and turns visitors into quote requests.
Developer portfolio
Victor Frangov
This is the personal portfolio of Victor Frangov, co-founder of Situs Digital and computer science student at EPFL. It is where we try out the layout, typography and performance techniques we later bring to client sites.
Frequently asked questions
Should I start with ads or SEO?
It depends on how quickly you need leads. Ads bring visibility right away while you pay for them. SEO takes longer but keeps working. Many local businesses use ads to get started while their SEO builds up.
Is the ad budget included in your service?
No. Your ad budget is paid directly to Google or Meta from your own account, so you keep full control of your spending. Our work covers planning, setup, ad writing and adjustments.
Who owns the ad accounts?
You do. We set up the accounts in your business's name, or work in the ones you already have, and you keep access to everything if we stop working together.
Can you advertise in both French and English?
Yes. We write separate ads for each language instead of translating word for word, and send each audience to a landing page in their language.
Other services
Let's talk about your project
Tell us about your business. We'll reply with a clear plan and a working demo early in the project.